Following on from the success of last year’s Human Element film for KVH Media, we were commissioned to produce three more films in the series. The films are designed to be used as part of the HELM (Human Element, Leadership & Management) maritime course, a mandatory MCA course for senior leaders in the maritime industry.
The Maritime Communication Series looks at how different factors affect the way people across the maritime industry can communicate more effectively. The series is aimed not just at crew but also at shore-based staff, encouraging everyone in the organisation to think about how they communicate, and the effect good and bad communication can have on the safety and efficiency of shipping operations.
or rather that was the question, until we received our brief from the Food Standards Agency and realised not to wash was the answer.
To support Food Safety Week 2014 the FSA commissioned us to produce a short film around the dangers of washing chicken and spreading Campylobacter germs around the kitchen.
Dan took the lead on the film and working closely with Ben and Paul came up with an animated approach to grab the viewer’s attention and make them sit up and pay attention. Following a one day shoot in West London, we went straight into animation mode and with Ben working his magic in the After Effects suite and Dan taking overall creative control we were able to deliver a short film to the FSA that has been used across their social media platform.
With over 10,000 hits on its first day on YouTube the film has really hit its mark. The FSA commissioned further research from TNS who found that against the current leaflet on Campylobacter, the viewer was more likely to change their behaviour having seen the film compared with having read the leaflet.
Delivered in both English and Welsh the film will be used across food safety week, by retailers around the country and hosted on the FSA YouTube channel.
Keeping on an even keel – the role of the Bank of England picked up the Award for best General Education film at the BUFVC Learning on Screen Awards 2014 at the BFI last night.
The films were commissioned by the Bank of England for their museum and website to explain the role the Bank of England has in maintaining financial stability and setting monetary policy. We produced seven short 2-minute modules using stop-frame animation and following a nautical analagy.
The film was commended for its “rigour, quality and innovation” and its “engaging content and ability to provide complex information quickly”.
The global Seatrade Awards’ nominations have just been announced, and the Human Element resource has been shortlisted in the Safety at Sea category.
With an awards ceremony at London Guildhall in April in front of HRH Princess Anne, the Seatrade Awards are one of the most respected global maritime award schemes, with the brand becoming an internationally recognised symbol of excellence. The prestigious scheme rewards those who have demonstrated innovative solutions for safe, efficient and environmental shipping and is in keeping with the goals and objectives of the International Maritime Organization.
The Human Element was co-produced with KVH Training Link the no. 1 seller of Maritime Training Films, and Pukka Films wrote and produced the 30 minute resource which was released in 2013 and has already sold over 500 copies in its first 9 months.