No one sets out deliberately to make an irrational decision. How human behaviour affects outcomes in the workplace lies at the heart of many of Pukka’s films and is the subject of a major new training resource just delivered to the maritime industry.
Developed with the Maritime and Coastguards Agency and Walport International, The Human Element is a generic training resource based on the award-winning book by psychologists Dik Gregory and Paul Shanahan. The film is designed to create ‘greater operational mindfulness’ so allowing safety rather than danger to emerge from human behaviour.
Translating theory into practice is a challenge Pukka Films faces regularly. Whether for the oil, gas, energy, chemical, transport or other sector – we frequently take theories or models of behaviour and translate them into compelling, relevant, practical training resources that can make a difference in the workplace.
The human element is relevant to many activities and for anyone interested in helping people improve performance and safety, this is a must-see resource. Please email if you’d like to see a preview copy – firstname.lastname@example.org, or to purchase copies visit here.
A challenge faced by lots of organisations now is attracting and retaining key talent. The competitive nature of the North Sea oil business in Aberdeen means that companies there find themselves competing with each other to attract staff from the same supply pool. At the start of 2013 Maersk Oil UK decided to build their own dedicated careers site to showcase the diversity and attraction of working at Maersk Oil.
We spent a very cold three days there in January – hampered by the snow (in fact the outdoor shoot we’d planned at a reservoir to see some sailing had to be canned when we got there at 7.30am to discover it had frozen overnight!) – meeting and interviewing a range of staff to produce a series of films for their new site – the site can be seen here and full marks to anyone who can answer all the quiz questions.
After nearly a year in design and execution The Human Element was launched today at an industry screening in London. With key note speakers from the Maritime and Coastguards Agency, GS Partnerships and Pukka Films the resource was previewed for the first time. Here’s just some of the reaction from the delegates:
“you’ve set the bar very high for this sort of training aid” Tim Springett – UK Chamber of Shipping
“for me its a breath of fresh air to see the human factors, the intangible aspect, displayed so clearly” Dave Scott – Lloyd’s Register
“This will be very much welcomed and will be very much used in the industry” Tim Springett – UK Chamber of Shipping
“It’s a very good tool, useful product, and its been extremely well produced” David McFarlane – Maritime Risk and Safety Consultants
And shiptalk.com had this to say about the film, and on his blog to create safer ships, cleaner seas and to protect the environment, shipping expert Clay Maitland had this to say.
The resource which is aimed at crew-members and shore-staff alike, examines the actions and behaviours of a range of personnel on board a ship that individually and collectively contribute to an accident and looks at how if things had been done differently or individuals had examined their behaviour the accident could have been prevented.
When budgets are tight and the subject a touch dry you can do worse than return to your childhood for inspiration ….. and start playing with lego. That’s what our editors Dan and Ben have been up to as they executed our creative for the CQI who wanted a recruitment film aimed at promoting Quality professionals within the defence industry. With no time, money or access to film on location, the challenge was to make something relevant and interesting for our target audience whilst presenting the necessary case studies.
So a different idea was required and, following up on our Handy Andy film for the same client the year before, we suggested not seeing any interviewees at all but representing them with lego mini-figs and animating lego models to demonstrate our themes.
Lego sets and men were ordered from across the internet, Ben and Dan constructed a mini studio in the edit suite and the office reverted to early childhood as we built lego set after lego set.
And the result? Well it might have been hard work, but it saves on make-up and makes editing the audio a lot easier, although we now have a large collection of headless minifigs knocking around the office… Anyone need a birthday present?
We’re chuffed to bits to have been featured in the BFI’s Shooting the Message column. The BFI is the UK’s premier body dedicated to encouraging the arts in film, television and the moving image, so the fact that they have also chosen six of our films to be kept for posterity in the BFI National Archive is praise indeed.
Journalist Patrick Russell explains “Pukka’s work ranges from the powerful, cleverly structured Heart of the Matter, via teen-soapy In the Driving Seat to the short sharp shocks of Heavy Metal. If there’s a specialist Pukka Films theme, it’s human safety. Typifying cinematic synthesis of the universal and the specific, workplace and road safety films face an eternal test: to break viewers’ complacency without alienating them.”
Russell observes ‘Pukka is best-known for drama, harnessing its capacity to wring universal human emotion from workplace particulars’ while of Choose Life, Pukka’s recent production on personal health for Saipem, Russell comments: ‘An intelligent script deftly shuffles psychological and practical themes, commanding subliminal and conscious responses alike.’
The BFI’s focus on Pukka is real recognition of for the insight, creativity, experience and thought that goes into all our films and resources. We’re very proud to be recognised in this way and would like to acknowledge the courage and commitment of our clients who have commissioned stand out films designed to save lives.