When budgets are tight and the subject a touch dry you can do worse than return to your childhood for inspiration ….. and start playing with lego. That’s what our editors Dan and Ben have been up to as they executed our creative for the CQI who wanted a recruitment film aimed at promoting Quality professionals within the defence industry. With no time, money or access to film on location, the challenge was to make something relevant and interesting for our target audience whilst presenting the necessary case studies.
So a different idea was required and, following up on our Handy Andy film for the same client the year before, we suggested not seeing any interviewees at all but representing them with lego mini-figs and animating lego models to demonstrate our themes.
Lego sets and men were ordered from across the internet, Ben and Dan constructed a mini studio in the edit suite and the office reverted to early childhood as we built lego set after lego set.