Client
CITB
Drama health and safety training films for the Construction Industry Training Board
CITB
Jo Gewirtz
CITB needed a suite of learning & development films for construction industry workers, from junior up to management ranks, to cover areas from fire prevention and working at height to accident reporting.
We produced seven films in total, all predicated around dramatic scenarios exploring the dangers and consequences of failing health and safety cultures. Production challenges involved shooting stunt scenes with characters falling from heights, setting fire to a corridor with pyrotechnic effects, and filming in some of the noisiest construction site environments imaginable!
The CITB appreciated the dramatic ambition of these story led films, which lean into cinematic storytelling, both formally and technically, rather than adopting a traditional ‘talking heads’ approach for safety content. Audiences naturally engage with well-told, authentic, plausible storytelling which feature characters and a language they recognize.
The CITB now use the films not only in their Safety courses, but on social media for the general public, to raise awareness of safety risks and solutions.