Client
Coalition Against
Gambling Ads
Bet Your Life Away
A campaign film to remove gambling advertising from football shirts
Director
Paul Katis
Producer
Andrew de Lotbiniere
The Brief
CAGA wanted a film that could be used across their social channels and would draw attention to the threat the insidious relationship between gambling sponsorship and football poses to young children.
Our Approach
Our approach was to have a child meet their footballing hero who then persuades them to bet on them scoring in the next match. The film was released on Boxing Day and although had no media spend, it had 6.3m impressions, 1.5m views and 7k retweets on twitter including retweets by a number of MPs, journalists and Gary Lineker.
