Client
BOC
Reimagine the Future
How smart technologies are changing the way we deliver gas.
Director
Ben Matthew
Producer
Andrew de Lotbiniere
The Brief
As part of the launching of a new digital strategy, BOC wished to create a short brand film to support their new Reimagine Campaign highlighting how new ways of business would revolutionise their customer experience and to showcase how smart technologies are changing the way that they deliver gases to their clients.
Our Approach
Our concept for the film was to utilise the very product that BOC produce, gas, and give it a technological spin allowing us to deliver a message which links the past, present and future of their business. Based on real world volumetric bubble displays, we set out to design a glass box and plinth which we would place within BOC’s actual distribution facilities and some of the key areas in which their products are used. Within these cubes we would create the illusion of bubbles being pumped into the glass vacuum, creating three dimensional graphical representations of their business.
