Client
Ofqual
Science GCSE Grading
The new 9-1 grading system
Director
Ben Matthew
Producer
Andrew de Lotbiniere
The Brief
We were delighted to be able to continue our work with Ofqual in their continuing GCSE change campaign. This year the exams for GCSE science were to change along with the new 9 to 1 grading system, so we took our exam paper characters from last year’s kickoff campaign on a trip across the hall to one of the science labs.
Our Approach
Utilising the same mix of motion captured CGI and live action footage we applied previously, we found the science lab to be a fantastic location to have our origami style characters interact with everything from Bunsen burners to robotic spiders!
The films took the form of a 30 and 10 second version, which were distributed in a focused campaign across social media channels (including Instagram, Facebook and Twitter) targeted at a broad audience of school pupils, their parents and potential employers.
