Client
CAGA
In the Broom Cupboard
Parents aren’t aware just how pervasive sports gambling advertising has become – so lets tell them!
The Challenge
CAGA (the Coalition Against Gambling Advertising) commissioned us to make a follow up to the award-winning promotional film we made for them in 2020 – to help emphasise the pernicious effect of gambling advertising and exposure on young people through the continued sponsorship of football clubs and ancillary football matters.
Our Response
Targeting parents and other key decision makers, we set our film back in the broom cupboard of 90s TV with the amazing Isy Suttie playing our children’s presenter, a voice-over from Maxine Peake and a wonderful Theo the Bear created by the puppeteer Warwick Brownlow Pike (of CBeebies and Seasame Street).
Recreating the world of a kid’s TV show, with the zany energy and mad cap fun and then crushing that by having gambling advertising and slogans literally invade the children’s entertainment, we wanted the very serious message to be portrayed in a darkly comic way.
The Outcome
This film won an award for Best Use of a Smaller Budget at the EVCOM London Live and Film Awards
The Work
We designed and built our very own kids TV show set. Our puppet was built and operated by some of the same team behind the star puppets on CBBC and the Dark Crystal series.
